Facebook is king of social media with 2.45 billion active users. If you sell mainly to consumers or if your B2B customers are on Facebook your business needs to use it.
With 1 billion users Instagram is where product based businesses, influencers , creatives thrive. Demographic is mainly
under 35 with an even split female to male.
Who doesn't use YouTube? It's the worlds 2nd largest search engine with over a 1.9 billion unique visitors a month that you can deliver your message to.
Integrating Messenger allows customers to communicate with your business on their terms. An easily accessible spot for
questions and re-engagement.
If you’re looking for decision makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be with over 310 million users.
Certain businesses thrive on Twitter with 330 million users. If your business is related to sports, politics, or entertainment this is a great channel to advertise & engage on.