When David asked me to do the foreword to his new book, needless to say, I was humbled and flattered.
David’s wisdom and common sense is a refreshing experience. Only another author can know what it took to bring you this treasure. I say it’s a treasure because of the great fortune it can bring you. This is much more than a moneymaking business book, it¹s a life improvement course, a course that I recommend you taking as a journey.
George Bernard Shaw said, the average person thinks only three times in their life. For many I think this is an exaggeration. I promise, you will exceed this in every chapter in The $100 Million Dollar Playbook.
David¹s grasp on the underlying motivations in advertising and sales is extraordinary. This book not only gives you the why, but the how to in promoting your business and your life.
He brings to the table a no nonsense approach with a psychological understanding from inside the consumer¹s shoes of what motivates people and why.
This can benefit you immensely by giving you a better understanding of human nature and what motivates people to buy your goods, products or services.
I love David’s new, unique concepts such as: Being a Dolphin, the Do Besters vs. the At Leasters, Y.C.C.C.L., and Victor or Victim, just to name a few.
If you¹re in any kind of business or want to be a smarter consumer, this book is for you. I couldn’t put it down. I haven’t found a book this enjoyable in ages.
This book is informational and entertaining as well as inspiring.
He really makes reading fun again. But, most importantly, I recommend you read it over and over again especially if you want your business to improve and grow.
Andrew Carnegie verbalized the key to real success over one hundred years ago; the only way you can help anyone is by helping them help somebody. I know this book can help you, but it will become an experience when you share David’s wisdom and knowledge.
Charles Tremendous Jones
Author of the Best Seller Life is Tremendous!
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